Optimize searchability to sell more tickets

September 25, 2015

SEO (search engine optimisation) is important to all organizers selling tickets – because if customers can’t find your event, they won’t buy tickets. This is the case when people are doing Google searches, but it’s also relevant for your own website or ticket portals.

Google works like a reference book, so by using keywords you can quickly and easily search for what you want, whether you know who can deliver the information or not. But there are many websites competing for attention so it is crucial that you help the search engines find you. If you don’t, chances are that you’ll slide down the Google search results, and so will your ticket sales.

We do what we can to optimize searchability, but you too can do your part – by using the right keyword (s).

In this small guide, you can see where to use your keyword (s) and what information and tags you need to include in your event description and images to ensure the best possible rating in searches.

Want to know more?


SEO explained (video): https://www.youtube.com/watch?t=171&v=hF515-0Tduk